Naming is one way of brand identification that sets any business, company, website or blog apart from the rest. Since the World Wide Web (www) can allow more than 1 million URL’s and domain names to function at one go, they all cannot have the same domain name.
This is a crucial measure that is taken for the sake of making searches easy and less stressing for every internet user. Web users find it easy to type domain names in search engines rather than long URL’s that are full of confusing prefixes.
If you want a spot in the web for personal as well as professional use you need to give thought to how fast your audience will identify you. Of course there are other ways of brand identification that come to play for the success of your online presence but the most important one and top in the list is a Domain Name.
In this article we shall look at Domain Names in as far as what they are, their importance and how to choose them is concerned.
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What is Domain Naming?
A domain name is often used to identify 1 or more web pages and/ or IP addresses. Websites and blogs are not limited to one page only, for example, one website hosted under a particular domain name and URL can have more than 50 webpages.
These web pages may operate independently or dependently to each other. Picture it this way, a domain is the equivalent of space in physical sense let’s say, yards or acres. Virtually, where your domain is hosted and how it functions whether it’s one page or 50 pages can pass as an equivalent of the amount of space your website operates on.
When the web was still fresh, there were many domains available for everyone. It’s been 30+ years since its conception and the web has grown into a competitive virtual field with everyone wanting an online spot. This competition has caused search engines such as Google to pull down inactive domains in order to create space for newer ones. Some examples of common domain name suffixes are:
- gov: stands for government agencies
- edu: stands for educational institutions
- org: stands for non-profit organizations
- mil: stands for military
- com: stands for commercial business
- net: stands for network organizations
- th: stands for Thailand
- uk: stands for United Kingdom
- ca: stands for Canada
- info: stand for informational sites
For the sake of making searches easy and prompt, web users are used to domain names however the truth is that the internet only understands IP addresses. This difference in language perspective is solved through a Domain Name System DNS which translates domain names to IP addresses for the internet.
Importance of Domain naming for websites and blogs
You may wonder why domain names are so important. To this point, we have seen the difference between an IP address and domain name. Each has a role to play in the internet-user interface thus making both roles correlated. In a nutshell, any domain name is important because the internet addressing scheme cannot function without them. Here are some highlighted reasons why your website or blog needs a domain name.
Your own domain name means having more control: other than the restrictions put by domain servers, owning a domain name is more effective than making an online entry under another domain. Social media peeps are under a frenzy for social media sites because they find them easy to join and run their online affairs but if you are after serious affairs you will want more control of your online presence. You get to dictate everything from your web design, content and user interfaces. Your online presence will flow under your directive.
Your website or blog will have a DNS management: the online platform is highly competitive and once you venture here you need a straightforward deal that will not lose your innovation along the way. DNS management is like the spine of any domain and a means to ensuring that all functions run smoothly. Firstly there’s the domain-IP address translation that needs to occur for all activities carried out through your domain. Another reason why DNS management is crucial is for the sake of any form of communication such as live chats and email exchanges that will take place. With your domain name it is easy to authenticate you from any fraud on the web that is trying to pose as you whilst communicating irrelevant and distractive information.
Enjoy domain hosting services: on the web, there are 2 types of domain hosting options, one is the free domain host whereas the second is the paid for. Each domain hosting services have their own benefits. Free hosting may be entirely free or at a very little fee whereas with the paid for hosting you’ll have to hire a professional or registered domain hosting company to do the job for you at some extra cost. The difference between free and paid hosting is that not much follow up on your domain activities is done for free hosting whereas for paid the professionals keep track of all your domain activities such as keeping an eye on your domain name’s expiry date.
How to choose the most suitable Domain Name for a blog or website
1 Make it easy to read and type
Unless you are targeting a specific audience that only understands a particular slang language you are advised to steer away from using unnecessary abbreviations such as u instead of you. Again, users want something that is easy to read and type without losing their sanity. You may have advertised your website somewhere and through this ad a user picks interest on your services at a later date and remembers sitting your domain. If it wasn’t easily readable, then remembering the typos would be a hustle to the interested party.
2 Always stick to short names
Again, we discourage the use of unnecessary abbreviations as a form or short domain names. Keeping it short has to deal with the use of lesser or fewer words for your domain name. Short domain names are efficient and effective in many ways. Users are at a lower risk of misspelling or mistyping them on search engines.
3 It’s important to use keywords
If you understand the mechanics in Search Engine Optimization/SEO the keywords should help do the trick. Keywords make your domain name search fast and easy. A user may not fully remember your domain name or URL but if they type in a related keyword chances are that the search engine will land your blog or website among its search results.
4 Always avoid hyphens and numbers
We can imagine how users feel when they have to deal with hyphens and numbers in URL’s and IP addresses. Most of us avoid this tyranny by opting for an easy way out which is a worded domain name. Where to place words is easy to remember rather than where and how to place a certain hyphen or number for a domain name to appear in a search engine.
5 Target your area of specialty
Use a combination of words with catch phrases that are easily linked to your area of specialty. For example, let’s use a shoe blog, although it’s allowed, you need not use the word shoe in your domain name nonetheless you can choose unique words that relate to shoes.
6 Use a memorable name
Memorable names are those names that stick around in a user’s memory and are easy to remember at any point in time.
7 Apply the use of an appropriate domain name extension
A domain name extension is a suffix such as .net or .com. earlier on, we mentioned a list of common domain name suffixes used. If your domain handles issues that are government related then it’s based to base it under the .gov extension. If you register your .gov domain with a business suffix chances are that you will end up confusing your audience once they realize that the domain name extension and content are not correlated.
8 Research and make it unique
A unique name is one way of selling your brand and identifying your online presence. Names are a plenty but despite all these, domain names have become highly competitive due to the many existing URL’s. That moment you think you have the perfect name you key it in and realize there’s a list of 7 or more domains under the same name or with a combination of the same words. Research the various existing domain names in your field and play with different words to create a unique one that stands out from the rest.
From what we have covered, we learn that a website’s domain name is its online identification. These names and their suffixes are equivalent to physical identification methods which are important for authenticating and referencing purposes. It’s wise to take control of your online presence by choosing a domain name that precedes all your virtual expectations.